Why is it so difficult to understand what IP management software really is? Why does every manufacturer adorn itself with the buzzwords DIGITALISATION, TRANSPARENCY and COLLABORATION, when, if we are honest, most of them then develop some kind of solution in their quiet little closet, which at the end of the day, if you look closely, are not real solutions, but often only makeshift roads that lead to the goal, but not in a direct way. Which do lead to the goal, but sometimes take longer than if it had been done manually. Indeed! That is fact. Except that few see it and many don’t have the focus at all. When was the last time you considered whether, if you had used a certain software, you might have reached your goal faster if you had done it the traditional way without software? You probably haven’t thought along these lines too often, right?
We have often asked ourselves this, but have come to the conclusion that as a manufacturer of IP management software in the cloud, who does not limit itself to the mere management of IP rights, but goes to market with the mission that solutions enable truly efficient collaboration, both within the company and with external contacts, that we must create the possibility of finally being able to make informed decisions. At the push of a button.
Give us the data and put an end to the eternal search and semi-manual compilation of information overviews combined from paper information, official information from the offices online and one’s own IP management software and – in the worst case – previously printed lists that have long since become obsolete but are used to avoid overlooking details. By the way, this is real practice and not a figment of our imagination!
Yes, it works. One can retrieve one’s own know-how, one’s portfolio, one’s overall overview from your one and only source with ease. But it takes experts like us. Because: we sit there, in painstaking brainstorming, over and over again. The task each time is: how do we take away the customer’s pain. Is what we offer really effective or is it easier, faster? We think about what leads to real transparency, to efficient work, to quick, valid and complete results. Where the pitfalls are, why you don’t always get directly(er) to the goal and what you can do to achieve that direct goal effortlessly and effectively. That is possible. You just have to see it as a must-have task, you have to have the people who can do it and you have to see if the user feedback is what you want it to be. If all this is true – and only then – one can speak of efficiency in software. Only then does software come out as we offer it. It has to be a task of its own, a task that is lived and not just lip service.